Complete Healthcare Communications
“As a president, your staff rarely challenges you. And, there are times when you need someone with a strong business mind to sound out major issues that cannot be shared with others in the company. Bob Cooper has been priceless to me in both situations.”
- Robert A. Norris, President
"I just wanted to drop you a note to thank you for the excellent job you did conducting the ethnographic market research for Veroproof. It was clearly money well spent. This was a real surprise to me as I have been dealing with the same people, creative professionals, for the past 23 years. I really thought that I knew my customers, and what they needed. Your work was a real eye-opener. It helped us position our product, focused our message to the marketplace, set pricing, and focus on the most important product features."
- Mark Weiss, President
“Frequently, as the CEO of a medical services company, I would wonder “How does someone who hasn’t spent any time in my industry, understand it so vividly?” I have come to this conclusion: I may go to a lake a 1000 times but when a great photographer snaps a picture of that same lake I see it differently, with greater appreciation. When a sports writer captures an event that I have attended but writes about it with a completely different viewpoint, I am grateful for their unique perspective. Frontier’s greatest gift is their ability to clarify problems and build streamlined solutions.”
- Maurice D. Glavin, Founder
"I engaged the services of Frontier to play a strategy role, and from the outset, I was impressed with the creative approach and independent perspective. Frontier helped me rethink our longer-term strategy and then guided me through a methodical process of redefining a market position for us in the insurance industry that optimizes our potential within a realistic framework. One of the great benefits of Frontier is the ability to guide a leader with the transition from simply planning through the more difficult and rare quality of excellence in execution. I was able to grow my business by a factor of 20% in a very short period of time.”
- Peter Kraynak, Managing Director
“I faced a market place that was rapidly changing and didn’t feel our incremental planning and organic growth was going to allow us to survive. We began to look outside for a fresh perspective and help in creating a fresh strategy. We had gone through several consultants before we connected with Bob Cooper. He helped us:
“Working with Frontier Service Design provided us that refreshing outsider perspective on our business. They act as provocateurs, not afraid to challenge our pre-conceived notions – in our case, perceptions around our next generation of in-room entertainment. Their grasp of technology makes them unique, and they were able to uncover a unique connected TV technology vendor for us, which altered our view of how we would structure this in-room service for our future guests. Really impressive."
- Stuart Cerullo, Senior Vice President of Business Strategy and Key Initiatives
“Bob Cooper is one of the sharpest, most insightful business people I’ve ever met. He’s extremely good at providing “fresh eyes” for any business problem and quickly cutting to the heart of the matter. Time and time again, he’s given me useful perspectives I’ d never have thought of on my own. One example is a few months ago, he spent some time teaching me his “Fried Egg”model of staffing/scheduling and I immediately began implementing it. His system is very simple, yet this small change will save us somewhere between $48,000 to $72,000 in labor costs this year alone. Bob is very straightforward and has no agenda other than helping me get to where I want to go.”
- Bill Harrison, President
“As a start-up, we are limited on time and resources, but the Frontier team was sharp and efficient – quickly and painlessly getting to the heart of our fairly complex clean-tech business. One of the great challenges of innovation is getting outside your current vantage point to see your business afresh. Frontier was not only able to share their own fresh ideas, but help our team learn to use a different lens in our own analysis – this has continued to pay dividends long after that meeting ended. Frontier produced ideas across the spectrum of scope and scale – there were some really quick but powerful nuggets that we were able to successfully implement at a trade show the very next day, and other ideas that we’ll follow through on in the coming months and years. I was pleased to discover that the process itself was really enjoyable – we left the meeting excited and reinvigorated by the ideaflow and the potential.”
- Emily Landsberg, CEO