Every once in a while we take the Frontier team out on a field trip to experience new services and to think about service design. This week, we took a trip to Wegmans the legendary grocery store chain, that is expanding along the east coast of the United States.

This most recent store opened in a Philadelphia suburb called Collegeville, a few weeks ago. Prior to the door’s opening the first day, there were over 1,500 customers lined up outside. Keep in mind, they weren’t giving away anything for free – they were just opening for business!

Here is link to some photos we took that day inside the store. Beyond the selection and prices, Wegmans does a fantastic job creating a very comfortable and inviting shopping environment, while also staffing the store with outstanding people. (They hired 550 out of over 6,000 applicants.) They also pushed the state of Pennsylvania on the definition of what a grocery store could be, and ended up being able to sell six packs of beer. (For those of you who live outside of Pennsylvania, this is a big deal!)