This Thursday we are on our way to the Consumer Electronics Show in Las Vegas in support of our client, AnySource Media . They have what we believe to be a “game-changer” in the world of consumer electronics – they have developed a seamless platform for Internet-connected TV. In Las Vegas they (and their initial partners Funai, CinemaNow and ST MicroElectronics) will be demonstrating their Internet Video Navigator solution in their exhibit spaces. Essentially, they have developed the software that gets embedded into the silicon chips inside new HDTVs which enables you to plug your broadband connection directly into your TV, just as you would with any other media input. Using nothing but your standard remote, you use a simple up/down/left/right interface to navigate through virtually any “channel” of video from the Internet.

We are working with the team at AnySource Media to maximize the customer experience as well as to design a myriad of value-added services that this platform makes possible. AnySource Media is not only developing the embedded technology, but also pulling together the content providers (watch for their announcements soon) as well as the advertising platform that incorporates a wide variety of ad formats. There are a number of “connected TV” announcements this week at CES, but AnySource Media’s open approach is the only one that parallels the most successful business models on the Web today. (In fact, it’s very much like Apple’s wildly successful App Store).

If you are out in Las Vegas, get in touch!