I just wanted to drop you a note to thank you for the excellent job you did conducting the ethnographic market research for Veroproof. It was clearly money well spent.
According to Scott Levy, Director of Business Development, “The insight gained from the study was not apparent when we first received the information, but after taking some time to think about it, translate it into product features, and use it for market definition it became very clear that your research greatly improved our understanding of the marketplace.”
This was a real surprise to me as I have been dealing with the same people, creative professionals, for the past 23 years. I really thought that I knew my customers, and what they needed. Your work was a real eye-opener. It helped us position our product, focused our message to the marketplace, set pricing, and focus on the most important product features.
Please let your team know that their work is being put to good use.
-Mark Weiss, President