A Sports Event Versus a Concert
Friend and colleague David Cooper of Foxman Group has a great insight on the difference between going to see live sports and live music. "At a concert, you have 20,000 people, all of whom are having a great time. Everybody walks out happy. But at a sporting event, the whole idea is that half of those people are going to go home very ticked off because their team lost."
This is one of those insights that you take for granted, until you really start to think about. People pay lots of money and spend lots of time, only to be made miserable. (Same holds true with gambling, but in that case at least the customer has hope that they will go home richer. )
Of course, that loss stings even more after paying for the ticket, sitting in traffic, paying $12 to park and another $7 for a flat Bud Lite…
Tags: Concert, Happy, Music, Sports
